Postive/Negative Space
Whitespace
1.
Print advertising
The whitespace has been used here to make the
imagery central and doesn’t remove focus from the way the subject matter flows
around in continuous circle.
2.
Street Advertising
This billboard uses whitespace to create the image
and outline of the Nike tick. It also creates contrast with the composition of the
subject matter to draw our focus in.
3.
Website
The Apple website utilises whitespace to create a
clean, simplistic page to navigate. This method also makes their products the
first focus and noticeable element of the page.
4.
Art Gallery
Whitespace is often seen in “white cube” art
galleries. Its purpose is to create open and versatile spaces, as well as not
detracting the gaze from the art work hung or displayed there.
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