LA 03 - Black Squares

Learning Activity 03 – Black Squares 

Part A

 Part B

1. Ordered

This advertisement is an example of “ordered” placing. The nail polish is neatly placed and aligned as is the text and the background imagery. The lighter strip in the centre highlights the alignment.

 
2. Increase

The text in this advertisement is an example of increase. The font gradually expands and moves forward. Interesting to also note the text follows the perspective from the horizon, giving greater depth.     

 

3. Bold

The use of dark and bold lines from the eye pencils is important here. As the advertisement is aiming to show the “bold” in the product, the imagery has been set to reflect this. As the background and bodies of the pencils are so dark, the focus on colour is more vivid.

 

4. Congested

The congestion in this image can be seen in the close proximity of the line of lettering, with the “&” character overlapping with the “H”.

5. Tension

Tension in this image can be seen through the contrast of the soft rounded form of the brand name and the fluid motion of the paint in comparison to the bold and sharp edges of the slogan.

 
6. Playful

The bright, bold colours make this image “playful” as does the breaking up of the message. The use of shadow in the circles also gives a sense of depth.