Technology LA03 - How to use a digital camera

Here is the link to our research activity on digital cameras :)

LA05 Colour

Colour Associations and Words

For this activity we had to match up words that we associate with colours and also select different shades that pair best with each word.

 
Colour Wheel

Here we had to make our own colour wheel based on the instructions provided.

And then using left over squares we constructed our own colour wheel in our journals and thought up some colour schemes.

Colour College

Using our new knowledge we then had to creat a colour college with numbers.
 

Colour Associations: Australia

Next, we noted what colours we associated with Australia and made a "mood board" to reflect this, as well as a personal one for our own lifestyle.

Colour Branding

Our next task was to explore colour branding and how it is used. An interesting trend I noticed was contrasting colours and colours that reflect the brand concepts or marketing point.

Illustration Briefs: effective limited use of colour

In this, we looked at how book covers often rely on limited colours to present their message and the different methods illustrators and designers use to put this across. Here are some examples I found.

 



Colour Research

The final task was colour research which can be found at the link here!

LA 04 - Postive/Negative and Whitespace

Postive/Negative Space

Whitespace

 

1. Print advertising

The whitespace has been used here to make the imagery central and doesn’t remove focus from the way the subject matter flows around in continuous circle.

 

 2. Street Advertising

This billboard uses whitespace to create the image and outline of the Nike tick. It also creates contrast with the composition of the subject matter to draw our focus in.

 

3. Website 

The Apple website utilises whitespace to create a clean, simplistic page to navigate. This method also makes their products the first focus and noticeable element of the page.

 4. Art Gallery

Whitespace is often seen in “white cube” art galleries. Its purpose is to create open and versatile spaces, as well as not detracting the gaze from the art work hung or displayed there.

LA 03 - Black Squares

Learning Activity 03 – Black Squares 

Part A

 Part B

1. Ordered

This advertisement is an example of “ordered” placing. The nail polish is neatly placed and aligned as is the text and the background imagery. The lighter strip in the centre highlights the alignment.

 
2. Increase

The text in this advertisement is an example of increase. The font gradually expands and moves forward. Interesting to also note the text follows the perspective from the horizon, giving greater depth.     

 

3. Bold

The use of dark and bold lines from the eye pencils is important here. As the advertisement is aiming to show the “bold” in the product, the imagery has been set to reflect this. As the background and bodies of the pencils are so dark, the focus on colour is more vivid.

 

4. Congested

The congestion in this image can be seen in the close proximity of the line of lettering, with the “&” character overlapping with the “H”.

5. Tension

Tension in this image can be seen through the contrast of the soft rounded form of the brand name and the fluid motion of the paint in comparison to the bold and sharp edges of the slogan.

 
6. Playful

The bright, bold colours make this image “playful” as does the breaking up of the message. The use of shadow in the circles also gives a sense of depth.

Industry - 04 Design Industry

An interesting look into design trends and just how much these influence designers work each season/year. Also the importance of colour trends and legal and ethical issues that may arise. Here is the learning activity and assessment task.

Industry - 03 OH&S

Here are the links to the learning activity and assessment task for the OH&S unit. Very different perspective in creating the powerpoint on how important it is for everybody in the work place to know and understand procedures and hazards.

Industry - 02 Workplace

Here is the link to learning activities and the assessment task for the workplace unit. Quite interesting seeing how the print form is used and a good brief introduction to the next unit on OH&S.

LA2 Filing

Below is the invitation we had to partially create and piece together from given files. This was an introduction to using InDesign.